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Wednesday, February 7, 1968

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More Than $50,000 Awarded
Seven's History Of Gifts, Pranks Recalled

By Carroll Ladt

Placed before the casket is a spray of black magnolias in the shape of a seven. Around the seven in white flowers is the infinity sign and the Greek letters, Alpha and Omega-the beginning and the end. On the Grounds the first dissonant note floats out as students and faculty hesitate, glancing toward the chapel. Seven notes are tolled over the carillon marking the passing of a member of the "Seven Society."

The society's aim expounded in its speculative statement is "generally believed...to work for the benefit of the University."-the mark is a proliferation of 7's. Because of its work for the University, the Seven's enjoy an air of mystery that no one desires to destroy, it reveals its members only after their death and the instructions and communications are followed to the letter. From the early twenties when it became the custom to avoid walking on the 7 signs in front of buildings, the Seven's have been accorded an attitude of respect and admiration from all those who have any contact with them.

This desire to help keep the Seven's secret is exemplified by a professor who walked into a room without warning to see seven masked men holding a meeting. He quickly left with closed eyes and said nothing. Upon his retirement he found in his inside coat pocket a beautiful silver knife inscribed with the mystic 7 figure.

The number seven from its inception has had an elegance, an air of mystery, and a certain ring to it. To quote Don Marquis, "There are Seven Pleiads and Seven Sutherland Sisters, Seven Hells and Seven Candles; it is strangely and inherently impressive. The heavens declare its glory and the external and material world falls naturally into heptagonal patterns....naturally or magically! For it is a magic number. Verse written on a rhythmic scheme which regards the occult properties of seven is better than any other verse; and queer things happen in a seven handed poker game that we have never seen happen anywhere else." It is only fitting that some secret societies revolve around the number seven and there are several at the University.

The origin of the Seven Society can be traced to their first known announcement when they presented $500 to the University to celebrate their 10th anniversary. The "7's" are unwilling to even acknowledge this small fact, though, for in their statement in the Jeffersonian, they say "the founding date of the Seven Society cannot be known because of the secret nature of the society."

The most popular story of their founding attributes it to the first president of the University, Edwin Anderson Alderman. In 1905, he became extremely disgruntled with the Hot feet, whose annual crowning of their king had become a mass drunken orgy on the steps of the Rotunda. The Z's seemed bound and determined to outdo the Hot feet and their list of pranks also disrupted many fats of University life. Mr. Alderman called both groups in and in no uncertain terms suggested a more "beneficial organization." It was at this time that the Seven sign first appeared in Corks and Curls (p. 157, 1905 edition), and the Seven's supposedly was the result of Mr. Alderman's reprimand.

Several other incidents point to this date. In 1887 a society known as O.W.L. was formed, not surprisingly with the owl as its symbol. It had eight members its first year, but thereafter was limited to seven. Around 1915 O.W.L. changed its heading in Corks and Curls from a secret society to a club. This was the date that the "7" made its first public announcement. A conjecture is that O.W.L., taking Mr. Alderman's speech to heart, started doing beneficial deeds under the name of its limit of members, seven. By 1915 the new society had shown so much promise that O.W.L. was discontinued.

Another incident pointing to the founding date was the disappearance of a fraternity called the Mystic Seven. The Virginia Hand and Torch chapter slipped out of existence around 1905 and it is possible that these men formed a new Seven Society. This common opinion that the Sevens were founded in 1905 is the only fact that be depended upon reliably.

The contributions of the Sevens are the most concrete facet of their existence. Between 1915 and 1958 it was estimated that they had given more than $50,000 to the University and its students. Perhaps their most unusual gift was a ball after World War I. Several college students were instructed by an anonymous person to carry out the details of arranging the dance and sending out invitations. The dance was complete with orchestra, caterer, and vintner and was a huge success though the guests' curiosity over the givers of the ball was unceasing. At midnight the answer came when hundreds of "7" showered down from the rafters and at seven the next morning, the guests left to the tune of "Good Night Ladies" played with seven beats to the bar.

The largest gift of the Sevens came during commencement exercises in 1958; an explosion was heard over the head of the speaker and a piece of paper floated down. The paper was a check for $17,777.77 to establish a loan fund for faculty and students in honor of John Lloyd Newcomb, the second president of the University. At his death his membership in the Seven Society became known.

A local stonemason was instructed to construct the huge "7" sign on the slope of Scott Stadium by a letter from the Sevens. He found his payment in his lunchbox on the last day of the job. After it was completed, Colgate W. Darden, Jr., University president during the mid fifties, received an announcement at half-time of a football game to remove the bottom rock of "7." Under it was $77.77 for a drinking fountain. It was around this time that the custom of showering football games at half-time with leaflets with the seven sign began. The groundkeepers, incidentally, are payed $1.77 an hour by the Sevens to clean them up.

In 1958 the rector of St. Paul's was sitting in his study wondering how to pay for chapel repairs, when a stone crashed through his window with a note plus $2.77 payment for the broken window. The note told him at seven minutes past seven to take 77 steps east from the Rotunda, alter his course by 77 degrees and walk another 77 paces and 7 inches. Following his instructions the rector found $177 for chapel repairs.

The Sevens dedicated the University Chapel's electronic carillon with its 25 Flemish bells in 1957. The ceremony marked the end of two years of secret correspondence with the administration and company that did the work for $9,777.77. The Sevens revealed the names of all the deceased members since the founding. The total was ironically 77.

More recent gifts have been given in the usual forms. The payment for the furnishings of the Honor Committee Room was given to President Shannon during half-time of Homecoming '63. An award in honor of Henry Noble Taylor, former Cavalier Daily Editor and Seven who was killed in the Congo, was initiated. "This award is presented annually to the member of The Cavalier Daily staff, who, through his work, has best exemplified the traditions and ideas of the University of Virginia." The annual Founder's Day gift of Sevens always continues. It either goes to a scholarship fund of some description or to be used "in any way the President or Rector and Board of Visitors deem best for the promotion of the best interest of the University." The mace of the University which symbolized the "University's power and authority" was presented by the Sevens in 1961.

The roommate of a boy expelled for cheating was convinced of his innocence and appealed to the Seven Society. After an intense investigation, it was found that the whole thing was a frame-up. The accuser found on his desk a dossier containing evidence of his guilt, weighted down by a small brass seven. An accompanying note gave the alternatives of signing the dossier and hand it over to the Honor Committee or request to be tried. He signed and left school immediately.

Even the tremendous sum of known gifts and aid may not equal the unknown ones. From the very inception of the society, whispering of great quantities of money and aid have circulated. The student whose gambling loses were returned, the scholar who was given enough to subsidize his education, the emergency loan for a family crisis, the check to pay for badly needed books-all these may well run over the public account of the benefits of the Sevens.

The actual number of the society and its organization is mere speculation. The most reasonable answer is that the society is kept at a multiple of 7. It is generally thought that members are chosen only at the end of their last year or sometime later. Only those with self-sufficient means could contribute the large sums of the sevens.

Letters from the society are never personally signed; communications to it are addressed to "Mr. Jefferson's Statue, The Rotunda." They are promptly picked up, but by whom no one knows. The signature is the imprint of six astronomical signs and a seventh unidentifiable symbol. The only time they conduct business by phone is when a member dies. First notified is Page Florist who prepares the wreath. At the time of burial, the seven tones of the carillon are sounded simultaneously in a sequence of 7 second intervals, 7 times a minute for 7 minutes. This is followed by the "Good Old Song."

During the past ten years, three supposed facts about the Seven Society have been disrepudiated. Not all members are males. At the death of Miss Mary B. Proffitt in 1958, her membership was disclosed. She was secretary to Dean Ivey F. Lewis, also a 7. With the death of Walter H. Page in 1939, the idea that only members of the University are sevens was ended. Mr. Page, a florist, although closely associated with the University did not attend it. He personally prepared the wreaths that appeared at the deceased. The belief that the society has only seven is more myth than fact. A list of persons believed to be a partial accounting of members has turned up in the unpublished files of a former seven showing twenty-to thirty names. The large sums of money presented by the society also indicated the membership is larger than the legendary seven.